A study on Metaphor Advertising, Confusing Effect and Advertising Effect
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === Today, diversity means the performance of advertising messages, in order to attract the attention of consumers to advertising metaphors presented in the last 10 years become the most commonly used method.Because the metaphor can find advertising on behalf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94659317604463109737 |