The Influence of Price Promotion Strategy on Consumer’s Purchase Intention: Need For Cognition as nuisance variable.
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 99 === In industry of retail, price ending and left-digit effect is the most common marketing tactics. However, price promotion not only could elevates the consumer’s purchase intention, but also may the quality of products consumers have a negative imagination...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51166265358398675731 |