On the Effects of Television Advertisements to theAttitude and Behavior of Green Consumption ofthe Elementary School Students

碩士 === 國立屏東教育大學 === 社會發展學系 === 99 === In the global age, television advertisement plays a more and more important role not only in persuading us to consume, but also in build a world-view for the audience. Its impact to the attitude and behavior of children as consumer is to be concerned in this stu...

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Bibliographic Details
Main Authors: Hui-chen Yang, 楊惠貞
Other Authors: none
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/89107304846614649867