線上購物意願之實證研究：科技接受模式之延伸
碩士 === 國立屏東科技大學 === 企業管理系所 === 99 === Online shopping has become a trend, due to global internet development and a growing number of using the internet. However, the remote nature of online shopping lacks realistic touch, so consumer’s perceived risk is higher than physical store. Thus, a need to...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96445639825223878643 |