A study of consumer’s cognition-intention of healthy food and behavior of purchasing using the Theory of Planned Behavior
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Chinese people are keen on nutritional Supplements for decades. They will consume on anything that are good for their health, just like the Chinese old folk says, “If we sick, we need to find the cure, but if we are not sick, we need to stay fit”. Most of Chine...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82504887172606734104 |