Measure the Effects of Sponsorship of Different Sport Events from Consumers'' Perspective
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Sponsored activities can conduct an effective communication channel between the enterprise and its targeted customers, and among all kind of sponsored activities, sports sponsorship is the most popular one. Enterprise always hope to successfully lift up the bra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11000678049140609939 |