The Influence of Store Image on Purchase Intention of Private Label Brand Products －A Case of 7-Eleven
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === This research is focus on how store image affects perceived risks and purchase intention in different private label brand (PLB) products. Because of 7-Eleven’s positive store image and diverse product categories, this research takes 7-Eleven as the example to e...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50772432691397506648 |