The Relationships of Brand Association、Consumer Characteristics and Consumer Purchase Intention－Evidence from Smartphone Brand
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The smartphone market compete closely in Taiwan. there are many companies not only develop the function of product actively, they pay attention to value added of brand and wish it can raise their profit. Because brand association is the core value of brand. So...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37825359424285809208 |