A Study on Key Factor of New Luxury Brand-Example from Apparel Industry
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The phenomenon which called Trading Up was rising in early 21st century. And it has become a common sense in today’s world showing the global consumer behavior change. At 2003 year the Boston Consulting Group senior vice president Michael J. Silverstein and Nei...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39201092640639514578 |