The Effects of Celebrity Effects on Consumer’s Purchase Intention - Case of Minute Maid
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === The research has investigated the celebrity effect’s relationship between brand image, perceived quality, and purchase intention. Using the case of the world-renowned brand: Minute Maid, Coca-Cola, it has only been introduced to Taiwan for two years, yet it mad...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02721562324490427770 |