The Effect of Smartphone’s Brand Equity on Purchase Intention
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Firms constantly try their best to build up added value for products or services in order to raise their profitability in the wave of the global economy in 21th century. Originally, brands are simply used to distinguish the sellers of products or services, but...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57599966386057188105 |