A Study on Restaurant Repositioning: A Case of Canton Court of Ambassador Hotel Kaohsiung
碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === In 2001, when American Marketing Association selected “the most influential thoughts in history of American marketing”, the positioning theory won this special honor. The positioning theory was proposed by Jack Trout and Al Ries in 1969, and its related conce...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95951006532039283496 |