The Marketing Strategy and Perceived Value Research for The Tea Drink in China

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === In recent years, due to people''s living standards improve, people''s comsuming ability rises, while the rapid development for the beverage market lead people have more selection in the water supply . Taiwan'&apo...

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Bibliographic Details
Main Authors: Jun-Hong Chen, 陳駿紘
Other Authors: Hueimei Liang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/02556845014212132825