A Study of Subculture of Using Trendy Brand by Teenagers

碩士 === 國立中山大學 === 企業管理學系研究所 === 99 ===   In recent years, the merchandise of trendy brand is very popular. People talking about the trendy brand phenomena in newspaper and magazines, but in fact we lack the studies about the trendy brand consumer. Actually it is difficult to get the benefit from the...

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Bibliographic Details
Main Authors: Xin-Shu Hou, 侯馨淑
Other Authors: Chih-Jen Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/99355212814528080837