The Application of Integrated Marketing Communication of Film Promotion Strategy in Kaohsiung - The Case of 2009 Kaohsiung Film Festival
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === Kaohsiung, developed from many heavy industries, was described as a cultural desert. The Kaohsiung City Government has tried to change the image and to build a civilised city in the recent years by drawing up new policies, including transportation, arts, tourism...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69378427894793558451 |