From an individual consumer to Fan Page～consumers’ motivation, behavior and satisfaction in participating a Fan Page～
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === With the popularity of the Internet and the growing trend of Web2.0, interaction and knowledge exchanges among the Internet users become active. Facebook, currently the world''s most successful social networking website of Web2.0, functions as a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26069067352954005814 |