Studying the relationship among the experiential value, satisfaction and, loyalty: An case study of IKEA
碩士 === 國立中山大學 === 傳播管理研究所 === 99 === When the generation of experience economy coming, customers are becoming care if the products or services which are company provide is what they need. Customers want what let them feel dizzy, what is able to touch their mind, stimulate their think, what is relate...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18375155218964457878 |