The Monopolist’s Optimal Allocation of Advertising and Pricing under the Threat of the Potential Firm
碩士 === 國立中山大學 === 經濟學研究所 === 99 === This article aims at exploring how the monopolist determines the optimal allocation of advertising and pricing when he faces the threat of the potential firm entering the market. When consumers are unable to distinguish the quality of a commodity, they will use t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33023637565845869220 |