A Study on Key Factors of Service Quality in Mobile Telecommunications Industry- A Case of T Mobile Telcom Company -

碩士 === 國立中山大學 === 高階經營碩士班 === 99 === The service of mobile communications is customer-oriented. The service is intangible and filled with large amounts of variable. It causes the difficulty of evaluation on service quality. Therefore, understanding customer requirements and key factors of service to...

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Bibliographic Details
Main Authors: Ching-Jung Wu, 吳青蓉
Other Authors: Iuan-yuan Lu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/71357457769353058696