A Study of Cognitive Characteristics of Voters through Analysis of Campaign Advertising - Example of Democratic Progressive Party''s Campaign Literature in 2010 Kaohsiung Mayoral Election
碩士 === 國立中山大學 === 公共事務管理研究所 === 99 === Democratic politics is a process where political elites compete for votes (Schumpeter, 1950) and therefore campaign communication is an indispensable area in it. In the beginning, campaign communication focused more on public policy promotion (Peng, 2005) and n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44226121022148183876 |