Effects of Corporate Social Responsibility Performance on Consumer Perception and Purchase Intention
碩士 === 國立中山大學 === 公共事務管理研究所 === 99 === Today''s consumers are increasingly concerned about corporate social responsibility (CSR). However, most consumers still know little about the real CSR performance of firms. If consumers are aware of the real CSR performance of firms, will the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95118283933603733829 |