網路團購意願影響因素之研究-經濟因素與社會心理因素之分析
碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === This study aims to discuss the factors that influence consumer’s desire for Internet Group Purchase with two variables: economic factor (consumer’s perceived risk and perceived value when joining Internet Group Purchase) and social psychological factor (consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47985149064714385341 |