The Relevance of Brand Extension Strategy Portfolio, Brand Elasticity and Brand Equity－The Moderate Role of Thinking Styles
碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === Brand extension strategy has been domestic and international business growth strategy’s foundation, how brand extension strategy affect brand equity has become a popular topic. At present for the most part of the enterprises to adopt diversification strategies,...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85079976529709176048 |