Business Model Planning of Taipei Fubon Bank - MOD-Using Hamel’s Model

碩士 === 國立臺北商業技術學院 === 商學研究所 === 99 === This study takes the service of Wealth Management offered by Taipei Fubon Bank as the subject. We assume that Wealth Management is a Strategic Business Unit (SBU) of Taipei Fubon Bank to map out a feasible strategy and structure applying the business model prop...

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Bibliographic Details
Main Authors: Chien-Hung Chou, 周建宏
Other Authors: Jui-Yen Yen
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/51365180971154112645