A Study of the Advertising Effectiveness of Applying the Web Design Principles to the City Marketing Website

碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 100 === The purpose of this study was to explore the current status of the city marketing performance of Taichung city and investigate the advertising effectiveness of applying web design principles. It offered conclusions and suggestions for reference to those wh...

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Bibliographic Details
Main Authors: Chen, Pei-Ju, 陳姵汝
Other Authors: Wang, Hsiao-Hsuan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/73314525870634591911