The Study of Social Network Marketing Strategy Adopted by Enterprises: A Case of Facebook Fan Page
碩士 === 國立清華大學 === 科技管理研究所 === 99 === Taiwanese membership of Facebook has exceeded 9.5 million in May, 2011. This fact makes it becomes the most successful social network sites in Taiwan, equipped with many social functions, Facebook acts as a new marketing platform for business. Among them, the Fan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64462034869851702706 |