The effects of website characteristics, preferential treatment, product characteristics and satisfaction to consumer’s purchase intention through Internet-Evidence from Notebook
碩士 === 北臺灣科學技術學院 === 電子商務研究所 === 99 === Because of the development of Global E-commence, many enterprises are searching for opportunities through the Internet. The introduction of the Internet has changed the original business models, which have gradually shifted from physical to online channels. T...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70161496513095304290 |