Effect of Country Image, Ethnocentrism and Country of Origin on Purchase Intention an Electronic Product

碩士 === 國立臺南大學 === 科技管理研究所碩士班 === 99 === Most of developing and especially underdeveloped countries have the problems with the economic growth because they face the problems of finding the market for their products. Developed/advanced countries such as the United State or Japan have gained the advant...

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Bibliographic Details
Main Authors: Samsul Anwar, 安華山
Other Authors: none
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/75461927814126177638