A study of college students’ online lifestyle and consuming decision-making for sporting goods online shopping

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 99 === The purpose of this study was to explore online lifestyle and consuming decision-making for sporting goods online shopping. The subjects were college students in Taiwan who have the experience consuming sporting goods online before. 1,309 college students we...

Full description

Bibliographic Details
Main Authors: Wei-Sheng Chiu, 邱偉盛
Other Authors: Philip S. T. Cheng
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/14329782767849599186