A study of college students’ online lifestyle and consuming decision-making for sporting goods online shopping
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 99 === The purpose of this study was to explore online lifestyle and consuming decision-making for sporting goods online shopping. The subjects were college students in Taiwan who have the experience consuming sporting goods online before. 1,309 college students we...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/14329782767849599186 |