The Study of investment model to the Loyalty of Badminton Rackets Consumers

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 99 === Badminton has been one of the most popular sports, which means a huge potential business for badminton racket manufactures. Relatively, it's very competitive and how to maintain consumer's brand loyalty has been a target for every racket manufactur...

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Bibliographic Details
Main Authors: Shau-Chang Huang, 黃少章
Other Authors: Wen-Tseng Chu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/97941983126112294049