A Case Study on Sports Brand Endorser’s Credibility, Brand Image, Advertising Effectiveness, and Purchase Intention in the Case of adidas
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所在職碩士班 === 99 === The purpose of the study is to investigate the effect of celebrity endorsement, brand image and advertising effectiveness to the purchase intension on female consumers. The target audience is residents in both Taipei City and New Taipei County from 2011...
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| Format: | Others |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98620616106615806509 |