A Study of Consumers’ Needs of Shopping Services in Online Cosmetic Stores

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 99 === The purpose of this study is to evaluate the content of online cosmetic stores. This study first used content analysis to understand the status quo of the shopping services in 57 online cosmetic stores. Then, by online survey, consumers’ needs of the shoppin...

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Bibliographic Details
Main Authors: Ying-Chih Lin, 林盈志
Other Authors: Li-Hsing Liu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/05122703593085281179