The Effect of Convenience, Trust, and Time-consciousness on Customers’ Cross-buying Intentions
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 99 === Managers are seeking to enhance the value of their customers by expanding the range of products and services they buy from the company, i.e. cross-buying. This study investigates the effects of convenience, trust, time-consciousness, and product knowledge on cus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31503392447516805273 |