Study on the Relationship between Tourism Image and City Image -A case of 2010 Taipei International Flora Exposition
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 99 === Nowadays, city’s government considers holding an International festival or a mega-event as a way to renew the city and improve city’s image. In Asia, there are extremely difficult competitions on host cities. Taiwan is not the exception, in view of winni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95811781157727539876 |