An Analysis of Key Factors of Channel Performance evaluation in Fast Moving Consumer Goods Industry
碩士 === 國立臺北大學 === 企業管理學系 === 99 === The major purpose of the study is focus on how suppliers of Fast Moving Consumer Goods (FMCG) allocate limited marketing resources in various effective channels via evaluating each channel performance, then to increase marketing share, profitability and influe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/50275368024849586867 |