The Effect of Virtual Avatars’ Facial Appearance, Lip-Synchronization, and Sex Appeal upon On-line Advertisements
碩士 === 國立臺北大學 === 企業管理學系 === 99 === The prior researches have shown that utilizing avatar resulted in positive advertisement effectiveness, but seldom have investigated the features of avatars. To fill the research gap, this study synthesizes three dimensions of virtual spokes-characters, including...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72003941051985719452 |