The perception differences study of extending to 3C brand from manufacture brand
碩士 === 國立臺北大學 === 企業管理學系 === 99 === This study focused on consumers and manufacturers on brand perception and brand extension perceived differences, combined with depth interviews with selected members of various sectors within the company, to compare differences of brand awareness. And will extract...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26834004602441084564 |