Integrate TAM and TPB Theory to Research on Switching Intention of Smart Phone Operation System
碩士 === 國立臺北大學 === 企業管理學系 === 99 === In recent years, mobile communication is gradually popular in Taiwan, people get information more easily, the living standard advance more flexibly, and mobile phone has become commonly to consumers acceptable product. With the appearance of smart phones, developm...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51967324096347433015 |