Consumer Innovativeness and New Product Attributes Variables that Affect Consumers’ Adoption Willingness:A Case of iPad
碩士 === 國立臺北大學 === 企業管理學系 === 99 === In recent years, as the prevailing of personal computer and smart phone, information technology manufacturers put out various innovative products in succession. Apple iPad not only brought up the growth of tablet PC industry, but also received the masses of consum...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38928739438621340179 |