The Influence of Consistency between Country-of-origin Branding and Country of images the Endorser with on Advertising Effectiveness.
碩士 === 國立臺北大學 === 企業管理學系 === 99 === In these years, as the market continued to globalization, market becomes more competitive and brand plays an important role in the market. For consumers, brand is not only a tool to differentiate products, but also an important cue to know where the product come...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22488452782914937402 |