The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
碩士 === 國立臺北大學 === 國際企業研究所 === 99 === This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic ind...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88472251827732495037 |