The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
碩士 === 國立臺北大學 === 國際企業研究所 === 99 === This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic ind...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88472251827732495037 |
| Summary: | 碩士 === 國立臺北大學 === 國際企業研究所 === 99 === This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic industry of Taiwan from 2006-2009. The empirical results from our research indicate that company ages significantly influence stock return in annual year; firm size significantly influence stock return in the long run. Marketing communication expenditures is really do influence ROA no matter in the short or long run. Consequently, managers in electronic industry of Taiwan can use empirical results from our study to develop their marketing communication strategy and make their performance of firm become more efficiency on their management.
|
|---|