The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities

碩士 === 國立臺北大學 === 國際企業研究所 === 99 === This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic ind...

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Bibliographic Details
Main Authors:	Ya-Ting Jhang, 張雅婷
Other Authors:	Tser-Yieh Chen
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/88472251827732495037

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spelling	ndltd-TW-099NTPU03200172015-10-28T04:06:37Z http://ndltd.ncl.edu.tw/handle/88472251827732495037 The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities 行銷溝通活動對消費性電子業股票報酬之影響 Ya-Ting Jhang 張雅婷碩士國立臺北大學國際企業研究所 99 This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic industry of Taiwan from 2006-2009. The empirical results from our research indicate that company ages significantly influence stock return in annual year; firm size significantly influence stock return in the long run. Marketing communication expenditures is really do influence ROA no matter in the short or long run. Consequently, managers in electronic industry of Taiwan can use empirical results from our study to develop their marketing communication strategy and make their performance of firm become more efficiency on their management. Tser-Yieh Chen 陳澤義 2011 學位論文 ; thesis 96 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立臺北大學 === 國際企業研究所 === 99 === This research investigates that whether annual DEA efficiency, firm size, company ages and R&D influence ROA (return on asset) and then further to the stock returns. We use DEA and regression to test the hypothesis and collect the data from the electronic industry of Taiwan from 2006-2009. The empirical results from our research indicate that company ages significantly influence stock return in annual year; firm size significantly influence stock return in the long run. Marketing communication expenditures is really do influence ROA no matter in the short or long run. Consequently, managers in electronic industry of Taiwan can use empirical results from our study to develop their marketing communication strategy and make their performance of firm become more efficiency on their management.
author2	Tser-Yieh Chen
author_facet	Tser-Yieh Chen Ya-Ting Jhang 張雅婷
author	Ya-Ting Jhang 張雅婷
spellingShingle	Ya-Ting Jhang 張雅婷 The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
author_sort	Ya-Ting Jhang
title	The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
title_short	The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
title_full	The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
title_fullStr	The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
title_full_unstemmed	The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities
title_sort	effects on stock return of consumer electronic industry through marketing communication activities
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/88472251827732495037
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The Effects on Stock Return of Consumer Electronic Industry through Marketing Communication Activities

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