The Influence of Avatars' Physical Appearance and Gender on Consumer Emotional Responses and Perceived Credibility
碩士 === 國立臺北大學 === 資訊管理研究所 === 99 === The present study aims to identify the effect of avatar’s physical appearance in advertising as well as the moderating of gender. A total sample of 1086 subjects from four empirical studies completed measure of perceived credibility and emotional responses. Study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51720454154083724070 |