The Study of Place Marketing for Hot Spring Tourism:A Case Study of Xinbeitou Hot Spring in Taipei City

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 99 === Place Marketing has been an important approach to prosper local development in recent years. The features of the resources and the background of Xinbeitou Hot Spring make it attractive in tourism development. Since prostitution was abolished in Beitou long ti...

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Bibliographic Details
Main Authors: JHUANG, YA WEN, 莊雅雯
Other Authors: Dr. CHIU, CHANG-TAI
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/00923436768659422634