The Study of Customer Value, Product Quality, Switching Cost, Customer Satisfaction and Customer Loyalty –TV Game as an Example
碩士 === 臺中技術學院 === 流通管理系碩士班 === 99 === The purpose of this study is to investigate the influence of customer value, product quality, switching cost, customer satisfaction and customer loyalty. In addition to find out the influence of three customers of TV game on customer value, product quality, cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h85vxk |