An Integrated Approach for Formulation of Enterprise Social Media Policy

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 99 === Social media is certainly the talk of the day; the popularity of social media has grown exponentially in the past five years. As an easily accessible, real time updated and ever present form of communication, opinions delivered through this channel can have near...

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Bibliographic Details
Main Authors: Arthur Heng, 邢增耀
Other Authors: Seng-Cho Chou
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/82262245049697218300