A Case Study on the Channel Strategy of an Electronic Test & Measurement Company
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 99 === As industry is getting mature, competition would become fierce and the growth of the incumbent firm would become difficult. How the incumbent firm manages such saturation by changing its resource configuration attracts our research attention. Based on a qualitat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48895460500954027136 |