The influence of subjective and objective product knowledge on the attitude confidence and amount of correction
碩士 === 國立臺灣大學 === 商學研究所 === 99 === When consumers evaluate a product, they will not only be affected by the product factor, such as product quality, but also by the external factor, such as exterior packaging. In addition, one’s level of the subjective or objective product knowledge may influence th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31158120416782861242 |