An Investigation into Online Reviewers’ Review Behavior:The Case of Amazon.com
博士 === 國立臺灣大學 === 商學研究所 === 99 === As the emergence of Internet and information technology, it is much easier for consumers to search and share their product evaluations online. In the online review literature, consumer reviews have significant impact on consumer purchase decisions and product s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44330020303115032514 |